October 7, 2024

Have you considered listing your Charleston vacation property? If you are reading this blog, the answer is likely yes, or maybe you are preparing to switch your property management agency. Whether aiming to maximize occupancy rates or deliver unforgettable guest experiences, understanding what renters look for in a vacation home is the key to your success.

Location, Location, Location

One of the first things vacation renters consider is location. While oceanfront may seem like the ideal option, you may be surprised to learn guests also opt for homes off the water due to their proximity to shops and restaurants. Whether your property is oceanfront or nestled in a peaceful neighborhood, emphasize the unique benefits of the area.

Consider what makes your location unique and make that a focal point in your listing. Highlighting nearby attractions or conveniences can make your rental more appealing to potential guests. Deserving Vacations' local experts can assist property owners like you craft listings emphasizing a home’s best-selling features.

Comfort and Cleanliness

Vacation renters want a space that welcomes them as if they are its very first guests. They want a space that feels fresh, welcoming and well-maintained.

This cleanliness is often a top priority for guests, so ensure your property is spotless before each check-in. A deep clean and restocking of necessities between visitors help create this “new property” feeling for all who enter your home.

Renters often leave reviews based on the condition of a home, so a clean and comfortable environment should be at the top of your list. Working with a reputable vacation property manager is one way to ensure seamless guest turnovers for a five-star welcome every time.

Modern Amenities

Vacationers often expect the comforts of home even if they are far from it. While a well-kept property is important, it’s the extra (and luxury) amenities that truly elevate one rental above its competitors. These features rank high on vacation renter wish lists:

• High-speed Wi-Fi: Fast and reliable internet is essential, especially for those who need to stay connected for remote work or streaming.

• Fully equipped kitchen: Many renters look for vacation homes with kitchens to prepare meals, especially for longer stays. Ensure you offer all the basics (pots, pans, utensils, coffee maker) as well as some extras like spices or gourmet coffee.

• Laundry facilities: A washer and dryer are a big draw, particularly for families or those booking extended stays.

• Entertainment options: Smart TVs, streaming services, board games and outdoor recreation equipment (like bikes, paddleboards and beach gear) enhance the overall experience.

Additionally, modern security features, such as smart locks, keyless entry and even storm preparation plans, help your guests feel safe during their stay.

Those Little Special Details

What really sets a vacation rental apart is the attention to detail and the extra touches. These small gestures can turn a first-time visitor into a repeat guest. Consider:

• Welcome baskets with local snacks, wine or coffee

• Concierge-style guides that offer recommendations for nearby restaurants, attractions and hidden gems

• Kid-friendly amenities, such as high chairs, toys or books, if your property caters to families

• Pet-friendly accommodations to attract guests traveling with their furry companions

Personal touches show that you’ve thought about the guest experience, making them feel welcomed and appreciated.

Elevate Your Vacation Property Owner Experience

Founded in 2009, Deserving Vacations property management has welcomed over 28,000 individual guest reservations across our diverse portfolio of properties and garnered thousands of 5-star reviews. Curious to learn more about Isle of Palms or have specific questions? Don't hesitate to reach out to us! You can contact Deserving Vacations at 843-906-1227, email us at nathan@deservingvacations.com, or use the convenient contact form located at the bottom of our website. Join us on this exciting journey as we continue to redefine excellence in the vacation rental industry!